Unleash the Human Spirit

We believe that skin color, beliefs, or even the clothes one wears should not be barriers to setting the human spirit free. As a brand We Don’t Care, aims to foster the celebration of the individual underneath societal labels. Through our social media campaigns and your involvement we will be able to change the world from ‘boxed’ thinking to authentic interactions.

Our principles foster Curiosity, Inclusion, Authenticity, and Connection. We care for what unites us as opposed to what divides us; we work to build a community that values every voice and allows them to thrive. Imagine a world where people's stories mattered more than their physical form. That is what our gear aims to achieve- change one conversation at a time.